The Bermuda Tourism Authority has launched a new campaign with an invitation to discover the true wonders of Bermuda
New YorkAnd the September 14, 2023 /PRNewswire/ - I’ve never felt so lost. The Bermuda Tourism Authority (BTA) today announced the launch of its new campaign Lost yet found, a large-scale multimedia marketing initiative highlighting Bermuda experiences and prompting visitors to dive deeper into the island’s culture. The result will highlight Bermuda A lifestyle, making an island vacation a richer and more rewarding journey.
Lost yet found tends to secret Bermuda. It doesn’t give everything away - it invites people to search Bermuda for themselves and to find activities, people, foods, and experiences that speak to them. Bermuda It has something to cheer anyone up: pink and blue beaches, vibrant art and culture, impeccable style, cosmopolitan class, history at its core, and some of the greatest golf on the planet. But the best part of Bermuda? Bermudians.
“Lost yet found pure Bermuda,” He said Jamary DouglasVice President of Marketing, PR and Communications at BTA. “Our agency is led by a Bermudian, our BTA marketing team is mostly from Bermuda, the production is filmed by Bermudians, and the video talent is all Bermudian. With the support of our international partners, we have worked to create an authentic campaign for Bermuda expertise. We want our visitors to enjoy the joy and magic that every Bermudian does – all the things that make us the unique, world-class destination that we are.”
award winning proverb, BostonBrand based agency led by Bermuda Tourism Authority Bermuda-Boy Darren Bascom. Bascom said of the campaign, “Our goal in working with BTA was to create a brand for it Bermuda Which has captured the copious character of our small country. As much as it is a travel campaign, we’ve also seen it as an exercise in national branding. Travelers want to enjoy the real and authentic sights, so viewing the unique sights, sounds, smells, tastes and moods of the island is very important. Our campaign is centered around the promise of discovery and authenticity: something for everyone who wants to get lost after finding it.”
The Lost yet found The campaign is built around extensive research and data that shows potential visitors are looking for real experiences in the destinations they visit - and that Bermuda Well positioned to provide those experiences. The BTA intends to take advantage of this campaign to attract visitors to the island in line with organizational objectives as outlined in the National Tourism Plan.
Nouri Bashir and Andrew Kirkpatrick From Burnt House Productions, BermudaA Creative Multimedia Agency said, “As an internationally recognized agency, built in Bermuda, it is tapped to deliver our creative vision to promote Bermuda It was an honor. Working with a host of star-studded local talent on both sides of the screen has been a professional career highlight. We couldn’t be more proud of the authentic voice the group provided Lost yet found. “
The campaign will be launched in the coming months with secure digital and external placements in key markets such as New YorkAnd the TorontoAnd the Miami. Additionally, there will be a focus on attracting a new demographic to Bermuda Focusing on secondary markets such as DallasAnd the VancouverAnd the Atlanta. Research shows that these cities are showing a strong interest in traveling to Bermuda.
“The launch of the campaign is good news for Bermuda tourism sector ” Tracy BerkeleyBTA, Interim CEO, “It comes at a crucial point in our strategic recovery journey, providing us with the tools to build awareness, engage the market and attract the right kind of visitors to the island during a critical time of the year. We are proud of the campaign that offers an amazingly new experience. Bermuda It exudes originality while remaining consistent with the goals and objectives of the National Tourism Plan. We have used business intelligence from global, regional and local markets as part of our strategic marketing and are confident that our data-driven insight will provide what is needed to drive the destination forward.”
For more information about Lost yet found And the Bermuda, visit GoToBermuda.com. The creative assets can be found here and the video is available on Vimeo.
About the Bermuda Tourism Authority
The Bermuda Tourism Authority (BTA) is an independent non-governmental entity and official destination marketing organization for the island nation. The Bermuda Tourism Authority (BTA) is promoting Bermuda globally as a global destination for leisure, group travel and tourism investment. For more information visit: www.gotobermuda.com/bermudatourism.
Media contact:
Adele Grobler
[email protected]
Turner
(212) 889-1700
Source Bermuda Tourism Authority