Connecting The Dots Between Holiday Shopping Trends & Sales Performance


From retail to finance to health, advertisers in key sectors are preparing for the largest quarter of their sales going forward - but what does it take to capture consumer attention and drive sales?

Girl carrying 3 shopping bags

Over 1 billion people discover new brands and offers every month

The holiday season in the fourth quarter of the year is an important time of the year for brands, and it’s also the most lucrative — especially for those in retail, finance and health, who score their biggest sales across key shopping dates in the quarter, from Black Friday to Christmas and New Year’s. new.

However, attracting attention, boosting discovery, and increasing sales is a challenge. Doing it right means knowing what shoppers prioritize; what they consider during the buying journey; And what drives them to buy. All things are easier said than done, but possible with the right data, insights, and planning tools.

Outbrain’s 2022 Marketer’s Guide to Boosting Sales helps brands connect the dots between consumer trends in the top holiday categories and activity across the Outbrain platform - more than 1 billion people discover new brands and offers each month - to provide relevant tactics to defeat your goals in the fourth quarter and set the stage for 2023.

Download the guide today to discover why:

  • Top sectors like fashion and beauty attract an almost equal split in audiences between social media (34%) and open web advertising (32%) and why early shopping and various discount offers, like free shipping, can help brands attract shoppers.

  • 61% of people have a positive financial outlook for the coming months, indicating scope to increase their spending and an opportunity for brands to craft relevant messages about the current environment to stay relevant

  • The increased awareness of health is providing an opportunity for brands across a range of sectors - from food and beverage to sports and tourism - to reach new audiences by personalizing messages around core topics including weight loss and fitness, which have seen a 140% and 46% increase in page views. , respectively, during the first half of 2022.

Complete the details below to get more ideas for planning strategies for your industry and vacations, helping your brand gain an advantage in the upcoming competitive season.