Etsy to Run New Holiday TV Commercial and Is Redesigning Seller Handbook

Etsy to launch holiday TV ad and redesign seller brochure

Josh Silverman, CEO of Etsy, spoke to about 80,000 sellers during the company’s virtual event EtsyUp: Holiday Edition Thursday where he told attendees that he was working to level the playing field for sellers.

The EtsyUp event focused on providing sellers with tips and advice on how to prepare for the busy holiday shopping season and how to discover their stores.

Silverman told sellers that Etsy has prepared a new marketing campaign in the fall (which is expected to debut in November). “Throughout the holiday season, we’ll be running TV and marketing campaigns for brands so we’re paramount when buyers shop for their loved ones.”

Silverman also announced that the company is redesigning the Etsy Seller Guide, a portal to its community of spaces, events, upcoming feature opportunities, and a help center. “It’s important for you to be able to find what you need, when you need it,” he said. A new homepage will be launched in the coming weeks, and Etsy will roll out more updates in the coming months.

“In a world of e-commerce giants, it has never been difficult for small businesses to compete and stand out. This is where Etsy comes in. We work tirelessly to level the playing field for creative entrepreneurs like you,” he said.

You can read the CEO’s blog post and learn more about the EtsyUp sessions at, and you can watch the next round of sessions via YouTube.

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on market selling and author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Society for Online News (September 2005 - present) and Investigative Reporters and Editors (March 2006 - present). Follow her on Twitter at ecommercebytes and send news tips to [email protected]. See the disclosure at