Pillsbury’s Holiday Sweater Brings Joy to the Season with Easy Baking Solutions & Iconic Doughboy Laugh

Minneapolis - (work wireHoliday magic is really up your sleeve with the new, limited-edition holiday jacket from Pillsbury. To celebrate a signature menu item on the holiday menu, the jacket features a wipeable Pillsbury crescent moon roll on the left sleeve. Simply clip your smartphone to the NFC chip sewn into the crescent roll on the jacket to unlock fan-favorite seasonal recipes, holiday playlists, baking tips and inspiration to make the holidays even more magical!

The excitement doesn’t stop there! Since 1965, Doughboy’s iconic laugh has become synonymous with baking traditions. And now you can take that laugh with you to every holiday party, ugly sweater contest and cookie exchange. Just press the Doughboy’s belly on the jacket to hear “hoo hoo!”

The Pillsbury holiday jacket is adding an extra sprinkle of joy this season, but Pillsbury products add more charm with less stress, making holiday baking easier than ever. From Crescent Rolls and Grands! biscuits and cinnamon rolls to a variety of seasonal cookie dough including holiday sugar, gingerbread and candy cane flavors, plus snowman and reindeer shapes, Pillsbury has everything you need for family entertainment in the kitchen!

“Pillsbury is at the heart of many family holiday traditions, and the new, limited-edition holiday jacket is a fun way to create more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand in hand,” said Tiffany Celine, Senior Director, Brand Experience, Pillsbury.

The holiday sweater joins fan-favorite Pillsbury products as another fun and memorable way to bring loved ones together with old and new traditions.

Unleash ready-made delights and easy baking solutions right on your sleeve with the limited-edition Pillsbury holiday jacket, available at Shop.Pillsbury.com for $75 while supplies last.

For more information on Pillsbury, and to explore more beloved recipes and holiday inspiration, visit Pillsbury.com.

About General Mills

General Mills makes the food the world loves. The company is guided by its Accelerate strategy to increase shareholder value by building its brands boldly, innovating relentlessly, unleashing its scale and standing for eternity. Her portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. General Mills is headquartered in Minneapolis, Minnesota, USA and has net sales for 2022 of US$19.0 billion. In addition, the company’s share of the unconsolidated joint venture net sales amounted to US$1.1 billion.