Retail expert shares tips for best holiday deals

Harrisonburg, Virginia (WHSV) — With the holiday season fast approaching, you may be wondering where to find the best deals.

Walmart, Target, and Amazon start offering deals in October. We see that there are websites like Toms Guide that will track Black Friday deals. Dr. Jana Parker explained that even if you go to your browser and just search for the best Black Friday deals, you can find the websites that come up and track it down for you.

Dr. Jana Parker is Associate Professor of Marketing at James Madison University. She says some of the best deals are being offered now.

“This year, retailers have a record amount of inventory they need to get rid of, so… [go] directly to the retailer’s website,” explained Dr. Parker. “Another way to find deals is to put the extensions on your browser and the three I recommend are Rakuten, Honey, and Capital One.”

Once you’re done shopping, it’s time to eat.

With inflation soaring and grocery prices soaring, Dr. Parker says, you may want to stick to store brands to make your favorite holiday dishes.

Another area where people can find better prices for groceries is frozen goods and consumer packaged goods. Those tend to be higher and have a higher shelf life. If you’re shopping around that perimeter, whether it’s meat and seafood or baked goods and produce, those items actually have less swell than others,” she said.

Some other sites that Dr. Parker suggests for finding holiday deals include Toms Guide and Black Friday. She also says to keep timing in mind, too. If you’re shipping your gifts through the mail, do so sooner rather than later.