Scarbrough town centre retail destination set for multi-million pound transformation

A planning application has been submitted for a multi-million pound transformation of the Brunswick Shopping Center in Scarborough.

The application has been submitted by property regeneration specialist and placement maker Scarborough Group International (SGI), who acquired the center in September 2021, and are focused on creating a more diverse and driving offering for leisure.

SGI plans to significantly alter the site of the shopping center built in the 1990s and anchored by Debenhams to create a new entertainment destination based around a “modern, high quality” cinema. The proposals also foresee a range of other leisure, food and beverage, and additional retail uses, all of which are delivered within the existing building envelope.

SGI works closely with Scarborough Borough Council to help achieve their strategic goal of Scarborough becoming the best performing coastal city center in England by 2025 and the primary economic hub for retail, leisure, learning and living in the Yorkshire Coast region.

Accordingly, SGI’s strategy for this scheme has seized opportunities to bring positive impacts on the city center to its core. The plans will improve the building’s relationship with the public realm surrounding it, and create greater permeability in the immediate area.

The strategy also aims to improve the visual links of access points from the waterfront area and the city’s famous promenade, to enhance wayfinding and elevation. Brunswick Car Park will be maintained and upgraded to meet the latest standards.

Opened in July 1990, The Brunswick Hotel was once a ‘thriving’ retail destination in the heart of downtown Scarborough. However, a shift in consumer shopping habits, exacerbated by the global pandemic, has led to a significant drop in footfall and the loss of its main tenant, Debenhams.

The transformation of The Brunswick is expected to spur regeneration of the wider city centre, create new jobs for local residents, and act as a catalyst for further investment.

Mark Jackson, Director of Group Development at SGI commented: “We want to see The Brunswick driving the downtown economy again, and encourage more investment in Scarborough; today marks an important milestone and step forward in achieving that vision.

“We are well aware that Brunswick is one of the city center’s key opportunities to support Scarborough Borough Council’s strategic objective of becoming the best performing coastal town center in England by 2025 and the primary economic hub for retail, leisure, learning and living within the Yorkshire Coast region, and we recognize our responsibilities to these goals.”

By Matthew Neville - Reporter, Bidley

Are you looking to promote your product/service to small and medium businesses in your area?

Find out how Bdaily can help →