Target plans to hire 100,000 seasonal workers and start deals early

A recruitment banner is posted in front of a Target store on February 5, 2023 in San Rafael, California.

Justin Sullivan | Getty Images

Target announced Thursday that it will hire 100,000 seasonal holiday workers and begin offering rate cuts in the first week of October.

The company said the new workers will be hired after existing workers at Target are given a chance to adjust their vacation shifts. Target hired the same number of workers for the 2021 shopping season, after hiring 130,000 the previous year. Wages start between $15 and $24 an hour.

Meanwhile, Walmart said this week that it plans to hire 40,000 holiday workers, far fewer than the 150,000 it added last year.

After suffering from a labor shortage last year, retailers have recently been forced to make sharp cuts to move excess inventory. In its latest earnings report, Target saw quarterly profit fall nearly 90% as it cut prices to attract buyers.

Target also said Thursday that it will start its Target Deal Day promotions earlier than in past years, with the sale beginning October 6. Shoppers can also take advantage of Target’s price-matching program from early October through December 24.

Despite the early deals, Target and other retailers may not get a big boost this holiday season. The outlook for holiday sales this year has been modest, with some estimates forecasting 1% to 3% growth from 2021 when excluding the impact of inflation.