Since the lifting of health restrictions, Dubai has accumulated billions of views on TikTok, Which makes it the most popular holiday destination for young people. The largest financial center in the United Arab Emirates is known for its futuristic buildings, comprehensive resorts and stunning beaches in the Gulf.
The platform’s so-called Gen Z Travel Index is based solely on views and measures the popularity of many international destinations. Researchers claim that a variety of attractions, including the iconic Burj Khalifa, currently the world’s tallest building, and the opulent Dubai Mall, a luxury shopping mall, are responsible for Dubai’s fame.
With the construction of more and more buildings and entertainment centers, tourism has naturally begun to increase. Today, the entire emirate is a feast for the eyes, with world-class public infrastructure, driverless trains, covered ski resorts, and artificial archipelagos in the shape of a palm tree. A huge hotel that looks like the surface of the moon is also slated to open soon.
Other cities in the top ten
Dubai is a modern and dynamic city with a wide range of tourist attractions, and young people on TikTok seem to value these traits the most. In addition to viewership, a second study was conducted to assess not only the potential for “viral” spread, but also safety ratings, these cities’ Google search frequency, tourist attractions, and more.
Dubai ranks third in this evaluation with a score of 7.1 out of 10 points. It has been surpassed by London, which is considered the best city hangout for Generation Z. Interestingly, London is only the third most watched destination with 42.7 billion views for its double-decker buses, red telephone booths, and the iconic ‘Tube’.
Barcelona is the most popular Mediterranean destination, ranking second on both lists. TikTok videos shot in or around Spain’s second-largest city have received 61.3 billion views so far.
Paris, the beautiful French city, the beautiful canals of Amsterdam, glitzy Prague, Berlin and its Cold War past, timeless Rome and Milan, and Thailand’s gourmet nirvana round out the top ten. Finally, the study found that social media influences the majority (90%) of TikTok users when making vacation arrangements.