The Science of Attitude

by Don Berg, Founder
Attitutor Services

The science of attitude draws from a variety of fields.

The scientific questions behind my view of attitude include explorations of mind, brain, society, organizations, leadership, management, and more.

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I will try to emphasize the most accessible presentations which means a lot of videos that are less than an hour long and provide some level of entertainment as well.

One of the best sources of this kind of presentation is TED.com, the web site of the annual Technology, Entertainment, and Design Conference.

The brain scientist Jill Bolte Taylor gave one of the most moving talks about the science of attitude ever given (embedded below).

Her talk is based on her experience of having a stroke and discovering first-hand how her attitude towards the world is significantly influenced by both her choices and things beyond her control.

It is telling that at one point in her presentation she surrenders herself saying she realized she was "no long the choreographer of [her] own life."

But, she also concluded her talk by asking the audience which of the two fundamental attitudes towards the world we choose and when.

In this section of the web site I am going to focus on bringing to your attention various articles, videos and other web resources that present important aspects of the science of attitude.

The basic definition of attitude that I use is the orientation of a mind in relation to the world in which it is situated or embedded.

Thus there arises a whole slew of scientific questions about minds, how they exist in the world, and how the minds in the world are connected to and influenced by each other.

This broad inquiry spans scientific fields that cover biological, psychological, organizational, sociological, and ecological inquiry.

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